A Cornerstone for Strathcona County
EVER on Baseline is a proposed 76,189 sq. ft. grocery-anchored development designed to support the ongoing growth of Strathcona County. With community needs at the forefront, our team has crafted preliminary site plans that balance convenience, accessibility, and the County’s forward-looking vision.
Business in Strathcona County
Strathcona County has set its sights on becoming “Canada’s most livable community.” This ambition is being realized through expertly planned neighbourhoods, efficient roadways, strong economic development initiatives, and a competitively low tax environment for businesses.
The County is home to innovative entrepreneurs and visionary business leaders, offering a wealth of opportunities. Today, it ranks as Alberta’s #6 Most Livable City (Globe and Mail), with a population of 100,362 projected to grow by 7% over the next decade. With an average household income of $205,196 (well above Edmonton’s $139,035), residents enjoy access to high-quality amenities—entertainment, shopping, healthcare—while remaining conveniently connected to major employment and leisure hubs.
Convenience & Necessity Retail: The Market Gap
The 2024 Retail Market Analysis highlights Strathcona County’s strength, with a retail vacancy rate of just 3.9%, outperforming Edmonton’s 6.2%. Demand remains strongest for convenience and necessity retail, a sector underserved in the current market.
While Comparison Retail (higher-value, infrequently purchased goods) dominates Sherwood Park—accounting for 50% of retail activity along Baseline Road’s thriving commercial corridor (36,677 VPD, 2023)—the community requires more everyday retail options to serve its fast-growing population.
EVER on Baseline is designed to fill this gap. Anchored by a grocery tenant, the site will feature fuel service stations, drive-thrus, and a curated mix of retail and professional services, all strategically located at the gateway intersection into Sherwood Park. This development ensures residents gain the convenience they seek, while businesses tap into a robust, high-income trade area.
EVER at the Heart of Prosperous Communities
At EVER RED, our mission is to create spaces where businesses thrive and communities flourish. EVER on Baseline reflects this commitment, supporting Strathcona County’s vision, elevating quality of life for residents, and strengthening its position as one of the most livable and successful communities in Canada.
For more information on our development plans for EVER on Baseline, or to inquire about leasing opportunities, please contact our sales team.